Step 2: Budget

One of the most important things to decide at the outset is how much you want to spend on the event. From this you can determine the style of your event, the speaker, the location, the refreshments and the number of delegates that you can afford.

Major cost items will probably be:

• venue
• speaker
• refreshments
• pre and post-event marketing.

Don't forget as part of the evaluation process after the event, to look at the expenditure and calculate the cost of the event versus the return from new business to find out whether it is worthwhile running a similar event again. However, do remember to factor in that an event aimed at raising awareness of your organisation; its products or services will not produce results in terms of sales until much later on.

plusforevents.com helps you make the most of your budget because

• you know exactly how many attendees to expect
• you can save money by ordering just enough catering, printing etc
• you spend less on badges, communications etc by printing on demand yourself
• you discover exactly which marketing pays its way from our built-in marketing reports

Make it easy for your attendees to say Yes!
to your events